Douyin is a freemultimediaapp owned by China’s young tech giant, Bytedance. The app, which means "Shaking Sound" in Chinese, allows users to create, edit, and share short videos. Users can also live stream with music in the background. The app comes with a wide range of effects, allowing users to create funny, original, and good quality videos. Douyin is known in the international scene as Tiktok. However, despite presented as the same product, they are not actually the same.
Douyin and Tiktokshare the same creator and even the same features. Like Tiktok, users of Douyin can create 15-second videos, apply effects to it, and share it for the public to see. The app has a wide selection of effects, such as stickers, frames, slow motions, and other filters. You can even apply music or change your appearance. The app is also very popular for lip-syncing major hits or creating dance hits.
The editing capabilities of Douyin is intuitive. With this, you can easily create an effect-filled video even if you do not have extensive knowledge when it comes to video editing. On top of that, videos created on the app can be shared on major social media, such as Weibo, WeChat, and QQ. The app also makes use of hashtags to create engagement on topics. As noted, Douyin comes with a live stream feature. It also has a live Q&A, which users can utilize to engage with their followers in real-time.
Despite branded as the Chinese version of Tiktok, Douyin is, in fact, a separate entity. For one, you cannot find the app on app stores outside of China. Moreover, both provide different content. For instance, when you use Douyin to search for a popular Tiktok user, you will only find an unverified account with some similar videos. The same goes if you use Tiktok to find a Douyin.
Overall, Douyin can work as a nice alternative to popular video-sharing apps of today. The app provides simple ways to showcase the users' creative talents in a short period. Plus, with added features such as live stream and live Q&A, it can also be used as an effective marketing tool.
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